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The shop’s sign “Purple Rice Cake” was selected as one of the Ten Best Travel Souvenirs and Special Foods in Taitung County in 2012. This product is made mainly from rice cultivated under contract with the Chi-Shang Township Agricultural Association of Taitung County. After being milled, the rice grains are combined with the black glutinous rice also produced under the guidance of the Chi‑Shang Township Agricultural Association. After the mixture is puffed, it becomes the purple rice cake. Our purple rice cake differs from other puffed rice products such as rice crackers or “Shenbei” that are commonly sold on the market, which are mostly sweet and come in white or brown colors. We introduced the “Purple Rice Cake” to attract consumers’ attention and provide a new choice in the rice cake market. 【Source: Chi‑Shang Online Store】 Toll-free number: 0800-500050 (landline)