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Fayake believes that the store is not only a place for selling products, but also a center where life, fashion, and culture intersect. Established on January 7, 2003, it combines Taiwanese culture with new technology in its business operations, adopting a business philosophy that involves the roles of "product selection," "price," "service," "culture," "consumerism," and "new technology."
The store offers consumers a wide range of product choices, and is the first to adopt a sales method that combines cultural and technological products, providing the convenience of obtaining all necessary items in one place. With a comprehensive selection, reasonable prices, and professional service, it brings consumers a new concept of consumption, "new inspiration, new technology, and new consumption." Breaking the traditional sales format, all Fayake stores have "photography corridors" and "art and culture spaces," allowing consumers to not only shop, but also enjoy the added value of art and humanities, directly combining literature, music, and technology with people's daily lives.