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The operator of Yihe Farm, Chen Lilong, is a son-in-law in the Ruanqiao area. His long-standing tech-savvy characteristics led him to develop an "optimized" management approach from the process of growing vegetables. First, he adopted "planned planting," where customers place orders for a 4-month period and make advance payments, which are only confirmed once the order is secured. This allows him to start planting. As a result, when delivering vegetables to subscribers every week, the farm has no more than 5 packages of leftover vegetables, avoiding the problem of oversupply. Chen Lilong has diversified the operations of the farm. He has promoted urban people to come to the countryside for farming and has also offered courses on "organic vegetable cultivation and wellness" at community colleges. The course was selected as an excellent academic course in 2010, attracting students from metropolitan areas to come and grow vegetables, hands-on experience with organic farming methods, and experience rural life. Later, he launched a one-day or half-day "food and agriculture education experience camp," which can be organized in groups of 20 people or more. Many agricultural associations, kindergartens, elderly universities, and families with children have participated.