Gua Ji - Minquan Store, having a cup of "Yuzu Fruit Tea" or "Four-Flavor Fruit Juice" in Chiayi, seems to have become one of the city's tourist attractions, as almost every traditional fruit juice and hand-shaken tea shop can offer similar drinks. However, using the slogan "Alan, you are the yuzu! Life is full of mistakes, colleagues cannot make mistakes" to present the yuzu oolong tea drink, this store has come prepared in terms of "brand identification" design. The bosses are two brothers who want to start a business together while they are still young, and due to limited funds, they conducted market research and found that Chiayi has many hand-shaken tea shops but fewer stores that focus on fruit juice and specialty fruit drinks. The two brothers seized this market opportunity and, with a playful heart, named their store "Gua Ji" (the Taiwanese pronunciation of "fruit"), which officially opened in 2023.
This creative fruit juice store has a distinctive appearance, combining old houses with nostalgic elements, and its visual and textual designs are eye-catching. On its fan page, many humorous and creative posts can be seen, such as imitating old movie posters with captions like "Now showing" or "Green lemon era" (playing with homophones). There's also a tribute to a famous TV drama actress called "Orange and Grapefruit" and a seasonal limited-edition "Mango Juice in the middle" (a play on words), making people smile and relax while drinking fruit juice.
No. 354, Minquan Road, East District, Chiayi City
05 277 7336
09:30 - 21:00, closed on Mondays
https://reurl.cc/qvv7oE