CAFE!N's multiverse expands further with DICKIES - a century-old workwear brand - creating the first global co-branded cafe-observatory factory! Making a quality cup of coffee is akin to a high-standard relay race, beginning with agricultural techniques in origin regions, followed by precise bean roasting and meticulous processing, and finally mastering brewing flavors. Each step requires dedicated roles with professional judgment, just like crafting a durable garment demands perfect synergy of design and craftsmanship with craftsmanship spirit as an essential foundation. This time, CAFE!N joins hands with DICKIES to build the co-branded observatory factory, providing cafe professionals with rugged and durable classic workwear while showcasing the specialty coffee production process centered on "Craftsmanship Spirit MADE!N DICKIES," allowing visitors to deeply experience both brands' dedication to product details.
The observatory factory is located at CAFE!N Taoyuan Main Factory Store, which is also headquartered at CAFE!N's parent company Yuan You Enterprise - boasting over 30 years of coffee expertise and serving as the largest coffee roasting facility in Taiwan. Five key exhibition zones will open to the public: coffee origin exploration, bean roasting production line, sensory evaluation, coffee brewing demonstrations, and warehouse operations. Each step of the coffee-making journey will be systematically displayed alongside sleek DICKIES workwear to showcase workers' captivating professional flair. The warehouse area will also feature a specially built miniature model of a CAFE!N cafe, creating a "Cafe in Miniature" world for visitors. Regular opening hours will include mornings and afternoons on Tuesdays, Thursdays, and Saturdays with professional guided tours offered at every session. This will not only provide seamless entry into the world of coffee but also reveal the mysterious face of Taiwan's largest coffee roasting factory. CAFE!N x DICKIES Co-Branded Observatory Factory opens officially on March 22! ■ Online tour ticket reservations >> Details available at the link (Image and text source: CAFE!N)