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Kaoming Tea Factory often tells visitors, “If you want to know good tea, come and sit often.” Mr. Fan is meticulous about leaf quality, insisting on making, growing, and selling everything himself. The belief of “finding kindred spirits through tea” encourages guests to spread the word, bringing new customers to the factory. Profits are kept low and passed back to buyers, creating a price gap within the trade. Purchase records are also kept, giving longtime clients a reference when recommending friends.