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Dutch Bros Coffee is a rapidly expanding drive-thru coffee company known for its energetic and enthusiastic baristas. Founded by two brothers, Dane and Travis Boersma, in 1992 in Grants Pass, Oregon, Dutch Bros has grown to become one of the largest privately-held companies in the Pacific Northwest.

The company prides itself on its unique culture and values, which are reflected in its bright orange and green branding. Customers rave about the friendly service and speedy drive-thru experience, making it a popular choice for commuters and coffee lovers alike.

Dutch Bros' menu features a wide variety of specialty drinks made with 100% Arabica beans, as well as energy drinks and teas. Their core drink offerings are divided into three categories: Classics (their original favorites), Rebel (for those seeking a bolder taste), and Dutch Freeze (frozen coffee drinks). The company is also known for its limited-time flavors and seasonal offerings.

A key aspect of the Dutch Bros experience is its emphasis on customer loyalty and rewards. Customers can earn points, redeem free drinks, and participate in exclusive promotions through their mobile app or by signing up at a location. This has helped build a loyal following among customers who appreciate the unique culture and personalized service.

Despite its rapid growth, Dutch Bros remains committed to its core values of community involvement, sustainability, and employee empowerment. The company has established partnerships with several organizations focused on education and environmental conservation. As a privately-held company, Dutch Bros operates outside of the traditional coffee shop model, allowing for greater flexibility and creativity in its operations.

Overall, Dutch Bros Coffee is a unique and dynamic player in the coffee industry, known for its energetic culture, speedy service, and wide variety of specialty drinks.