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The shop’s sign, “Hand‑made Mochi,” was selected as one of the 2012 Top Ten Travel Souvenirs and Specialty Foods of Taitung County. The Chen family’s mochi has been crafted through three generations, faithfully preserving the flavor and texture developed over 70 years. From its early days of hawking from bamboo baskets on the street to the establishment of a brand‑new storefront, the family has upheld its conviction that quality comes first. They choose premium, whole‑grain glutinous rice from the east, prepare and sell the mochi fresh by hand every day, ensuring a clean and healthy product without any added preservatives, so that the health benefits are doubled and the taste remains uncompromised.