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Daily Classic | Daily Weed Daily Classic | Daily Green

2024-04-08
It's not the most beautiful street in Taipei, but it's the most promising back alley space. We treat unremarkable canvas the same way, cheap wild grass the same way, and this 60-year-old building the same way. The mission of the daily settlement is to illuminate every daily life, making it possible to become classic! ▓ After participating in international markets, deepen the brand's connection with the neighborhood in Taipei Looking back, the bag brand "Daily Classic" was founded nearly two years ago, based on the city's impression, seasoned with international aesthetics, and using architectural philosophy. In October 2018, it finally opened its own flagship store in Ximen Ding, where international travelers gather in Taipei. The old house with white and clean walls is decorated with brand flags in red and green, matching the unique window proportions, looking like you're walking on a foreign street at first glance. If you look further, this pure building is nestled among the usual street signs in Taiwan. Two major local delicacies, Ximen Noodle Shop and Fuzhou Fish Ball, are right next to it, which are must-eat local foods for tourists on Neijiang Street. You are not in a foreign country; you are right now on the daily street of Ximen Ding in Taipei! Architect and brand founder Andrew, who lived in New York and London for nearly ten years, has long been thinking about how to convey the city's brand value through cultural and economic power. Over the past two years, "Daily Classic" has promoted the stripe aesthetics, which has the potential for international fashion aesthetics, from the streets of Taiwan to all over the world through bag products. In addition to collaborating with e-commerce companies in various countries, there is a distribution channel in Singapore, and it has made a splash at Tokyo Fashion Week. In the summer of 2018, it started selling in Beijing at the famous cultural landmark "Beijing Fang" of PageOne flagship store with a city forum. It also has sales locations in Sanlitun, where international luxury brands gather. We believe that Taiwan's design can compete with brands from all over the world. Back in Taipei, in the daily settlement, we hope that travelers from all over the world, when walking around Taipei, can come here to appreciate the complete product series and feel the most authentic Taipei street view. ▓ A composite space combining the sub-brand "Daily Wild Grass" Therefore, the street filled with signs on Neijiang Street is the real urban scenery of Taipei. When you step into the store, it's like entering a city alley. On the other side of the black and white streets, there's a strong fragrance of wild grass. Continuing the daily classic transformation of overlooked daily elements into classic aesthetics, our sub-brand "Daily Wild Grass" invites you to enjoy a cup of wild grass tea. The wild grass alley in Taiwan has always existed alongside temples, the center of belief, and wild grass tea was once an effective remedy for health. We hope to use the spirit of alchemists to interpret the unique taste of Taiwan with a new lifestyle aesthetics, and in the traditional handcrafted process of wild grass aroma, show a new attitude towards the taste of Taiwanese tea. While the tea master picks the leaves and brews the wild grass tea for you, please wait a moment at the window-style bar counter. When you lean on the window sill, the fragrance of cypress wood is coming, tempting you to touch the wood grain on the counter. This is the wooden beam removed during the renovation of the old house, polished and remade into the bar counter. ▓ A multifunctional exhibition space where like-minded people can spark creativity On the second floor of the daily settlement is the "Add X Space," where sunlight shines in through large windows with a New York loft feel on the white brick wall. The white space is decorated with delicate metallic luster. "Daily Classic" expects brands or artists with the same philosophy to create diverse collaboration methods in this space. There are art exhibitions selling Danish design chairs, forming the most relaxed corner in the space. There is a long table in the high-ceiling space, inviting you to rent a co-working space. Workshops related to aesthetics and acoustic music performances are all suitable places here.
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