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Fiesta Mart, LLC is a privately held company that operates a chain of supermarkets focused on serving the Latin American community. Founded in 1976 by J.E. and Esthela Munguia, the store's early success can be attributed to its unique offerings catering to this demographic.

The store's product selection reflects its target market, with a wide range of international and domestic goods, including meats, produce, dairy products, canned goods, baking supplies, beverages, cleaning supplies, pet food, and household essentials. They also offer a variety of prepared foods, such as deli items, fresh fruits and vegetables, baked goods, and meat products.

Fiesta Mart has established itself as an integral part of the Latin American community by providing culturally relevant products and services tailored to their needs. The store's commitment to offering authentic and hard-to-find international products has earned it a loyal customer base.