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Fiesta Mart is a retailer that specializes in Hispanic-oriented goods and products. It was founded in 1976 by Don Goelitz Sr., who opened the first store in Houston's East End. The company expanded its operations, eventually opening stores across Texas and other nearby states. Its store locations offer an assortment of products, including food items, household supplies, and personal care items.

Fiesta Mart provides a wide selection of international foods from various countries, making it a popular destination for consumers seeking cultural or hard-to-find items. The company has established itself as a convenient shopping option for people looking to stock up on staples such as rice, beans, tortillas, and other Hispanic-oriented food products.