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Fiesta Mart is a privately held American retail company that specializes in Hispanic-oriented products, groceries, meat, dairy, frozen foods, produce, wine, beer, liquor, tobacco, and other goods. The company was founded by Ed Hernandez in 1992 with the first store opening in Houston, Texas.

The store offers its customers a wide variety of products from over 30 countries around the world. The product line includes specialty items such as Mexican cooking staples like beans, tortillas, salsa, hot sauces, and more.

Fiesta Mart operates on a low-cost business model by cutting costs and offering prices that are competitive in the market. They achieve this through efficient logistics and supply chain management, which allows them to keep prices lower than traditional grocery stores.

The company has grown steadily over the years and currently operates 44 stores across Texas, Arizona, New Mexico, and Louisiana.