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The happiness rice crisp for babies, the pure taste of natural ingredients. "Fentseh Fu" is a creative brand established by passionate youth in Chiayi. This specialty store is entirely dedicated to "Taiwanese rice," primarily producing rice crackers. The brand's core philosophy is to "craft rice crackers free from additives, suitable for the whole family with meticulous care." The store is located in the Hinoki Eco-Life Village of Chiayi, offering rice crackers appropriate for both infants and adults. The gift box designs draw inspiration from the unique characteristics of Alishan in Chiayi and incorporate local agricultural specialty—horseradish (wasabi)—to blend with traditional rice aroma, creating the distinctive "Golden Wasabi Rice Brick." In 2019, it won the prestigious ITQI Grand Gastronomique Award in Belgium, often referred to as the "Michelin of the food industry." This makes it the first Taiwanese specialty store to receive international acclaim abroad in a competition for traditional rice-based delicacies. Recommended souvenirs: ITQI Grand Gastronomique Award—Golden Wasabi Rice Brick