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In recent years, Boss Chen Quan-Hong has taken the local Tainan specialty, pineapple pastry, as the starting point to create the "Dawanglai Bakery". She has promoted the pastry and desserts towards a healthy concept of nourishment, natural and additive-free. In June 2011, Dawanglai obtained its official name and started operating under the name of "Dawanglai Bakery: A Zhi Hong". The brand continued to come up with new products based on the natural and healthy concept. The goal was to present delicate pastries of different flavors and pineapple pastries with diverse tastes. The entire process was done by pure handcraft. Since the products were baked and made fresh every day, both quality and deliciousness could be guaranteed. Furthermore, every piece of pineapple pastry weighed 50 grams. It could be seen that Dawanglai Bakery: A Zhi Hong's reputation was built on its commitment to using only the finest ingredients, and it has received unanimous positive reviews from consumers.