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Touching by the beauty of Chinese culture should be promoted and developed in modern popular culture, so in 1998, with the "Weizhen" brand, it transformed from an original high-end custom clothing studio, and devoted itself entirely to the innovation, design, and production of hand-crafted bags. From planning and design, to pattern making and sewing, it has unique techniques, preserving the essence of Chinese craftsmanship culture. By "improving and adapting to modern trends," and "self-researching, designing, and manufacturing" various handbags, it promotes traditional crafts, combining the delicate and elegant style of Chinese embroidery, establishing the brand and looking towards the global stage. It is especially loved by Japanese customers.