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Fusheng Clothing Store

2024-04-08
Fusheng Sleepwear was founded by Mr. Xu Fusheng, the first-generation owner, who started his business in 1966 with only 20,000 yuan, moving from Fangyuan, Changhua to the north. Like many family-run garment factories that were densely concentrated in Manka, it was run by Mr. Xu, who had experience selling in night markets, while his wife was in charge of the factory production. The couple thus supported a family business. From the very beginning, the company focused on sleepwear as its main product. Because the product had less variation, it could maintain stable quality and quantity. During the peak period of the Manka clothing market, the traffic of trucks coming to Fusheng for wholesale sleepwear was so heavy that it seemed to have clogged the first section of Xiyuan Road. You could see a long line of small trucks waiting to pick up goods from far away. Currently, the sleepwear is still manufactured in Taiwan to ensure the quality of the clothing. The sleepwear styles are available for both men and women, and they are full of a traditional feel. The sleepwear still retains the design of a "suit collar." Many elderly people are not used to modern-style sleepwear, so they still order Fusheng sleepwear from far away. In recent years, Mr. Xu Zhengwei, the second generation, has begun to use online marketing and actively expanded customer base in the service industry, such as hotels and spa massage. He designs robes and bath robes for customers. The comfortable home wear has also gained popularity, becoming a designated sleepwear brand for many hotel operators. With the development of the Internet and the impact of low-cost channels taking away consumers, Fusheng Sleepwear is no longer as busy as before. However, there are still loyal old customers who regularly come back to buy home wear, showing that the quality of Fusheng can stand the test.
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