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Hsin Yu Hsiang has been in business for over 50 years, and its sesame balls are famous for their crunchy and substantial texture. The reputation of Hsin Yu Hsiang has spread far and wide. The production process follows traditional methods, with an eight-hour natural fermentation process, and no artificial coloring, fragrances, or preservatives are added. The dough is then kneaded by hand into sesame balls, deep-fried in a large pot, and coated with the most natural preservative, sugar, resulting in these shiny, handcrafted sesame balls.