aeeble

The idea of Yi Coffee originated in a small coffee shop run by a husband and wife who were coffee connoisseurs. They frequently traveled from south to north to sample and compare different cafés. They were struck by the fact that foreign coffee brands positioned themselves as premium products—priced at hundreds of dollars a cup—yet they were not always good, while locally available low‑priced coffee often lacked quality. Motivated by their love of coffee, they began research and development, resulting in the creation of affordable yet tasty Yi Coffee. The name Yi Coffee was chosen with the ambition of becoming the number one chain coffee brand, while the English name eCoffee represents the coolest coffee shop of the e‑era. After years of hard work, Yi Coffee has become a leading brand in the chain coffee market.