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"East Scent" is a Hakka phrase "dungˊhiongˊ (East Scent)," meaning fragrant when smelled. The brand name originates from the exclamation of this term whenever coffee beans are roasted! The coffee beans are sourced from indigenous coffee trees cultivated since 1993 in the Hakka village of Tongshi. Through a proprietary fresh hand-roasting technique, this coffee showcases the unique characteristics of "light fragrance, smooth taste, sweet aftertaste" from Tongshi coffee, preserving the finest flavors of Hakka culture.