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Unique and distinctive, one bowl with six varieties; embracing tradition and moving towards fashion. Beef noodle soup is a delicacy that has emerged from the local fusion and creativity of the people in Taiwan. It is worth praising, promoting, and entering the global stage as a food culture and historically significant cuisine with international recognition. Niuyi Restaurant, with its headquarters at Siping Store, has been operating since 2009. The founder, Hsu Sheng-hsiung, has been committed to promoting the concept of simple and easy-to-make beef noodle soup for eight years. The brand concept is derived from the spirit of the I Ching, creating a new way of operating the beef noodle soup industry by extending the five "Yi" methods. It emphasizes the simplicity of thinking and the use of genuine ingredients, presenting the original, simple, and natural flavor of the beef noodle soup. By using the idea of change, it tries to develop various forms to reflect the rich diversity of the beef noodle soup. It persists in the concept of not changing and guarantees every bowl is made with care, providing customers with a high-quality experience. It uses the approachable nature of the beef noodle soup to present the friendly service and approachability of Taiwan. It constantly exchanges opinions with customers and continuously improves. Niuyi Restaurant maintains the business philosophy of embracing tradition and moving towards fashion. It is dedicated to creating a highly replicable, easy-to-prepare style of beef noodle soup to establish a flagship store for franchise expansion. It is supported by a unique business philosophy. It strives to move traditional beef noodle soup to a fashionable packaging style, promoting the culture of beef noodle soup to a higher level. A successful brand image and value lie in the additional intangible value that the brand can provide to customers. Embracing tradition, the reason this brand insists on the "one store, one master" approach is that although the production process of beef noodle soup can be delivered to each store through central kitchens and semi-finished product processing, the cultural spirit of the beef noodle soup of Taiwan needs time to cultivate and deeply experience its cultural connotations. The brand has continuously improved and experimented, developing core cooking techniques that are easier, more time-efficient, and easier to teach, with the main focus on cultivating professional beef noodle soup chefs. However, cultivating the cultural identity and the soft power service spirit of being a Taiwanese person is not easy. When entering the global food market in the future, this brand represents not only the delicacy of Taiwan, but also the spirit and image of Taiwan. Niuyi Restaurant continues to maintain the business strategy of moving towards fashion, preserving the cooking and seasoning of the traditional beef noodle soup of Taiwan, keeping the original flavor, and making the packaging more fashionable. The future design direction of the flagship store will include a more innovative and modern open kitchen, a well-planned and smooth replication process, and customer seating that retains a strong taste of Taiwan, creating a compound-style restaurant of Taiwanese cuisine. It will change the stereotype of beef noodle soup and allow anyone passing by to enjoy a feast for the eyes. The products will continue to maintain simplicity while trying and developing various innovations. It does not specially recommend other dishes to overshadow the beef noodle soup, allowing consumers to slowly discover and understand that Niuyi Restaurant is not only about the outside, but also rich in content. Each dish is unique, and these dishes not only represent Niuyi Restaurant, but also have a distinctive taste with a warm and cozy flavor of Taiwan. The flagship store of Niuyi Restaurant will create more differences. Future franchise expansion is also an attractive place for investment. This is the direction of Niuyi Restaurant moving towards fashion, with a progressive and novel packaging style, but the taste remains unchanged, marking a significant step forward for the brand value of Niuyi Restaurant.