Child-Friendly Restaurant emphasizes "Wagyu beef, freshness, local sourcing, and unwavering commitment," centered around "Dong (峒)," yet embracing a unique wordplay with "Budong (布峒)" as its brand concept. Amidst numerous hot pot brands, it distinguishes itself by focusing on premium ingredients and meticulous craftsmanship, conveying the brand's discerning selection and delicate attention to service and quality.