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During the era when Taiwan's economy was taking off, the development of industry and commerce began, and many food companies emerged. Xindongyang started in 1967 by producing and selling meat processing products. Now, the company's store on Wuchang Street is named "Xindongyang Roast Meat Shop," mainly operating on a wholesale basis, which is also the company's earliest origin.
Xindongyang has always insisted on product quality assurance. As the first meat food company in the country to obtain the international ISO-9001 certification and to be awarded the excellent meat product mark by the Meat Product Foundation, these achievements reflect their strict requirements and dedication to the freshness and quality of their food products. Upholding the spirit of refining and internationalizing Chinese cuisine, Xindongyang has continuously improved in areas such as production technology, business management, marketing, and research and development, allowing the company to develop vigorously and gain fame both at home and abroad, laying a solid foundation for the international development of Taiwan's food industry.

In terms of products, there are many varieties. For example, ham, meat floss, and meat dry are all well-known products. The meat floss is crispy and not greasy, and when the package is opened, it is full of the fragrance of meat. The meat dry is also very chewy, not too dry, with a rich broth, and feels very smooth when eaten. Other products, such as pineapple cakes, meat sauce, and canned food, also have unique flavors of Xindongyang, and innovative fresh tastes. Here, we would like to specially introduce the "Makai Roast Meat Shop." Why is it called "Makai"? It's because the owner's family name is "Makai." Additionally, the roast meat here is self-made by Xindongyang, featuring authentic and traditional Hong Kong-style roast meat with a particularly sweet taste.