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The happiness rice crackers for babies, made with natural ingredients, has a pure and true taste. "Fenq Jyi Fu" is a creative brand from Chiayi founded by young people from Chiayi. It is a unique store that focuses on "Taiwanese rice" as its creative starting point. The store mainly sells rice crackers. "Simple, no additives, and made with heart for the whole family to eat" is the brand's core spirit. The store is located in Chiayi's Huajian Village. The products range from rice crackers for babies to adults. The gift box designs are inspired by the characteristics of Chiayi's Alishan, combining local agricultural products - wasabi, with traditional rice fragrance to create a special flavor, the Golden Wasabi Rice Brick. In 2019, it won the Belgian ITQI Superior Taste Award, known as the "Michelin Guide of the food world". It is the first Taiwanese store to participate and win an international award with traditional desserts - rice crackers. Recommended souvenir: ITQI Superior Taste Award - Golden Wasabi Rice Brick.